STRONG DADS. STRONGER FAMILIES.
You don’t need another fitness challenge.
You need a mission.
Fit Dad is for busy dads who want to get fitter, stronger and healthier while becoming better at the things that matter outside the gym too.
Training.
Accountability.
Community.
Personal growth.
A clear target to work towards.
why fit dad?
MORE THAN A WORKOUT PROGRAM and YOU NEED SOMETHING TO WORK TOWARDS
THIS IS BIGGER THAN A WORKOUT PROGRAM
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You can lose weight.
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Get stronger.
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Improve your fitness.
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But Fit Dad goes further than that.
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Being a Fit Dad is about how you show up.
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At home.
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At work.
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For yourself.
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For the people who rely on you.
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Fit Dad gives you something to work towards instead of simply exercising for the sake of exercising.
YOU DON’T NEED MORE MOTIVATION.
YOU NEED SOMETHING TO WORK TOWARDS.
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A lot of dads are busy.
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Work.
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Business.
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Bills.
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Kids.
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Home.
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Everyone needs something from you.
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And somewhere along the way, your own target can disappear.
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Fit Dad gives you one again.
THE FIT DAD SYSTEM
EVERY 4 WEEKS
YOUR FOCUS
Every four weeks we reset.
One clear focus.
One target.
One thing to improve.
It could be:
Training.
Food.
Sleep.
Routine.
Strength.
Fitness.
Being more present at home.
Doing something uncomfortable.
Breaking a habit.
Building a better one.
You don’t try to fix everything at once.
You focus on what matters now.
EVERY 12 WEEKS
YOUR MISSION
Every 12 weeks you look at the bigger picture.
Where were you?
Where are you now?
What improved?
What have you been avoiding?
What needs your attention next?
Then you set your next mission.
Not just:
“I want to lose 5kg.”
A mission with a reason behind it.
EVERY 24 WEEKS
THE FIT DAD TEST
Every six months we test the dad you have been building.
Not just your body.
Not just your fitness.
We look at:
Strength.
Fitness.
Habits.
Consistency.
Personal standards.
Doing hard things.
How you are showing up outside the gym.
Then we reset.
Set the next target.
Start the next mission.
know where you stand
the fit dad score card
Every Fit Dad should be able to answer:
Where am I now?
What am I working on?
What is my mission?
What is my next standard?
Why does it matter?
We use the Fit Dad Scorecard to help you see the bigger picture.
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BODY
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FUEL
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RECOVERY
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MINDSET
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FAMILY
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MISSION
You don’t need to be perfect in every area.
You need to know what needs your attention next.
THE FIT DAD CREW
YOU DON’T HAVE TO DO THIS ALONE.
Different jobs.
Different families.
Different fitness levels.
A lot of the same pressures.
Fit Dad gives you a group of dads who understand what busy life actually looks like.
A place to check in.
Share a win.
Ask a question.
Have a laugh.
Talk about a rough week.
Get pulled back into the game.
And help another dad when he needs it.
You don’t have to pretend you have everything sorted.
You just keep moving forward together.
training built around real life
You don’t need two-hour workouts six days a week.
You need training you can repeat.
Choose the training style that suits you.
Strength.
Hybrid.
Gym.
Home.
Different levels depending on where you are now.
Your training is delivered through the app so you always know what you’re doing next.
FOOD THAT FITS YOUR LIFE
You don’t need to eat chicken and broccoli while the family eats something else.
Fit Dad helps you build simple nutrition habits around normal life.
Protein.
Portions.
Planning.
Better choices.
Weekends.
Eating out.
Getting back on track quickly when life gets messy.
The goal is not a perfect diet.
The goal is something you can keep doing.
CHOOSE YOUR FIT DAD LEVEL
FIT DAD COACHING
$49/WEEK
12-week minimum
MOST POPULAR
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You want the plan plus accountability, coaching and people around you.
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You get:
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Training program.
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Nutrition and habit support.
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Accountability.
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Regular check-ins.
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Fit Dad community.
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4-week focuses.
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12-week missions.
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24-week Dad Test.
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Support from Gerard.
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This is the full Fit Dad experience.
FIT DAD + GERARD
$69/WEEK
12-week minimum
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You want everything in Fit Dad Coaching plus more direct time with Gerard.
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You get:
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Everything in Fit Dad Coaching.
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Personal coaching call.
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Closer accountability.
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More individual problem solving.
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More direct support.
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For the dad who wants Gerard closer to the process.
YOU DON’T HAVE TO WAIT FOR THE NEXT CHALLENGE
Fit Dad runs all year.
You join where the group currently is.
Learn the current focus.
Set your own target.
Start moving.
You don’t need to wait until Monday.
You don’t need January.
You don’t need another “perfect time.”
Start where you are.
BECOME HARDER TO KNOCK OFF COURSE
You will have bad weeks.
Work will get busy.
Kids get sick.
Holidays happen.
Motivation drops.
That is real life.
The goal isn’t creating a life where nothing goes wrong.
The goal is becoming the dad who resets faster when it does.
That is Fit For Life.
REAL DADS. REAL RESULTS.
HAYDEN
Business owner.
4kg down in 28 days.
Morning training back.
Less snacking.
More control over his week.
REAL DADS. REAL RESULTS.
LUKE
Busy dad.
9kg down in around 11 weeks.
His family started getting involved too.
The result became bigger than just Luke.
REAL DADS. REAL RESULTS.
GUY
Mid-50s.
20kg+ down.
The 5km walk that once felt like the workout became the warm-up jog.
WHY I BUILT FIT DAD
I’m a dad too.
I know what it is like trying to fit your own training around work, family, responsibilities and everything else life throws at you.
After around 20 years coaching people, I don’t think most dads need another extreme challenge.
They need direction.
A target.
A plan.
Accountability.
And good people around them.
I want Fit Dad to help dads become stronger physically while becoming stronger in the rest of their life too.
Not perfect dads.
Dads who keep working on themselves.
Gerard